Saturday, April 20, 2024

Nova Named British Hillclimb Championship Tyre Supplier

Nova Motorsport has been named as the official tyre supplier for the British Hillclimb Championship, marking the company’s third contract announcement after it acquired all Avon assets.

Nova has signed a five-year agreement with Motorsport UK for tyre supply and title sponsorship rights to the BHC. It follows on from several decades of Avon involvement in the national hillclimbing scene.

The newly-formed company, which is owned by SPC Rubber, this year took over Avon’s brand licence, range and residual tyre stock after Avon was sold by its former proprietor, Goodyear subsidiary Cooper Tire.

Nova is working with Birmingham-based BMTR which will assist with the supply and service of the tyres that will be used in the BHC. The 30-round season kicks off at Prescott on 20-21 April.

‘Hillclimbing holds a very special place in the hearts of everyone at Nova Motorsport,’ said Nova Motorsport category product manager Jack Price, who was previously Avon’s design manager.

‘We are honoured to uphold the legacy of Avon Motorsport and continue its support for the Motorsport UK British Hillclimb Championship with the announcement of Nova Motorsport as the title sponsor of the series for five years.

‘This partnership not only reaffirms Nova Motorsport’s dedication to the sport; it also underscores our mission to provide the highest quality products and services to drivers and teams competing at the highest level.’

The BHC deal is the latest announcement from Nova as it sets out its initial motorsport supply contracts. In recent weeks, it was confirmed as the exclusive tyre supplier for the Sweden-based RallyX competition which is staging six rounds in five European countries.

That five-year agreement will see RallyX cars continue to use the Avon ACB11 tyre, which previously featured in the FIA World Rallycross Championship until the series switched to American company Hoosier this year.

Additionally, Nova has penned a deal with historic racing promoter Peter Auto to supply its racing series for Group C and other sports prototypes in the 2.0-litre Cup and Classic Endurance 1 & 2 classes.

French tyre dealer Sodipneu will support Nova’s provision of tyres to those grids.

‘The arrival of Nova Motorsport is a breath of fresh air in the world of historic racing,’ said Peter Auto founder Patrick Peter. ‘We can now look forward to peace of mind, reassured by the quality of products and services that Nova Motorsport will deliver to our competitors.’

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