Saturday, March 2, 2024

Pedal Mafia and Aston Martin F1 Team sign a partnership agreement





Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection.

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Headquartered in Perth, Western Australia, Pedal Mafia is famous for its premium Technical Collaboration clothing range – engineered for ultimate performance on and off the bike.

The two brands share common values, each pushing the boundaries of product development using the finest materials with rigorous testing. Pedal Mafia’s “engineered to endure” slogan captures our team’s culture and mindset.

The AMF1 Team apparel range combines style, quality, and elegance – and places centre-stage our celebrated British Racing Green livery and iconic Aston Martin wings logo.

Matt Chapman, Head of Licensing and Merchandise, AMF1 Team, said:

It was a pleasure to work with Pedal Mafia on this collection. From the very first moment we started discussions, it was immediately clear that – like ourselves – they are dedicated to performance, using high-quality materials, and pursuing excellence. This first collection is typically bold – ultra-lightweight, closely fitted and featuring a set of colourful graphics. It’s the perfect reflection of the partnership – we love it.

Jay Barron, Founder and CEO of Pedal Mafia, added:

We are hugely excited to start a long-term relationship with AMF1 Team. Pedal Mafia was built from my parents’ garage to be now showcased in the F1 pitlane – the fastest garage in the world! – it makes me feel incredibly proud. Merging the worlds of road cycling and motorsport made complete sense to me as I’m a keen competitor in both disciplines.

As a company, we strive to deliver the fastest, highest quality garments and take massive inspiration from Formula One and the AMF1 Team in their constant pursuit of speed and excellence. We also love that so many Formula One drivers and team members are massive cyclists and cycling fans – it meant this collab made perfect sense to us.

The post Pedal Mafia and Aston Martin F1 Team sign a partnership agreement appeared first on Paddock Magazine.

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