Monday, April 15, 2024

MGM Resorts International and Haas F1 Team sign a partnership agreement

MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team.

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The partnership will see MGM Resorts International branding on the steering wheel of the VF-23 during the Monaco, Singapore, Austin and Las Vegas races, as well as a digital and social presence in MoneyGram Haas F1 Team promotional content throughout the season.

MoneyGram Haas F1 Team and MGM Resorts will offer exclusive fan activations at select properties, including team and driver meet and greets, at-track offerings, including garage tours, and a full program over the course of the inaugural Las Vegas Grand Prix, held on November 16-18.

MGM Resorts International joins the growing list of American brands partnering with America’s Formula 1 Team, joining the roster of title sponsor MoneyGram, Chipotle and TravisMathew with Palm Angels and Oakberry, also having a significant presence in the States.

Guenther Steiner, Principal of MoneyGram Haas F1 Team, enthused:

I’m delighted that we’re partnering with a real Las Vegas institution! We’re naturally very excited as a team to utilise their properties throughout the Las Vegas event – not least as we know we’ll have outstanding amenities and luxurious surroundings at our disposal for both work and rest during race week.

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The team at MGM Resorts has been fantastic to work with, and I think they’re enthusiastic to partner with America’s only Formula 1 team at such a headline event for the city. We’re looking forward to working on some fan-focused events and truly bringing all that’s special about Formula 1 to the fans in Las Vegas.

Lance Evans, MGM Resorts’ Senior Vice President of Sports and Sponsorship, said:

The MoneyGram Haas F1 Team is a proven innovator in the Formula One industry with one of racing’s most passionate fan bases. This partnership gives us a phenomenal opportunity to showcase the MGM Rewards experience as we welcome the popular sport to Las Vegas in November.

About MGM Resorts:

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with nationwide and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 33 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and Partypoker, and the company’s subsidiary, LeoVegas AB, offers sports betting and online gaming through market-leading brands in nine jurisdictions in Europe. The company is currently pursuing targeted expansion in Asia through an integrated resort opportunity in Japan.

The post MGM Resorts International and Haas F1 Team sign a partnership agreement appeared first on Paddock Magazine.

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