Sunday, May 26, 2024

Marina Bay Sands signs a multi-year deal with Scuderia Ferrari





Highlights include a replica of the Scuderia Ferrari race car on display at the hotel lobby, exclusive experiences and a light-up of the facade of Marina Bay Sands.

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Marina Bay Sands is proud to announce a multi-year partnership with Scuderia Ferrari, the Formula 1 team of the renowned Italian luxury brand Ferrari.

This collaboration sets the stage for an exhilarating night race series, bringing together the world of motorsport and luxury hospitality to offer a suite of adrenaline-fueled activations and exclusive hotel packages that capture the essence of both iconic brands.

Celebrating the deal with the iconic team, a replica of the SF90 will be displayed in the lobby of Hotel Tower 1 at Marina Bay Sands from September 11 to 18. The spectacular showcase will allow motorsport fans and visitors to see up close the Scuderia Ferrari car that raced in the Formula 1 World Championship in 2019.

Another highlight of the collaboration includes a light-up of the iconic facade of Marina Bay Sands, which will see the three cascading hotel towers and underbelly of Sands SkyPark illuminated in the vibrant hue of Ferrari red throughout the duration of the night race. From September 14 to September 17, this visual spectacle will stand against the city’s stunning skyline backdrop to create a dazzling focal point amidst the city’s skyscrapers.

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The collaboration will also see official drivers Charles Leclerc and Carlos Sainz, and Frederic Vasseur, Team Principal and General Manager of Scuderia Ferrari, involved in partnership activations at the integrated resort.

Paul Town, Chief Operating Officer, Marina Bay Sands, said:

We are delighted to unveil our brand partnership with Scuderia Ferrari, the most successful F1 team in history. This collaboration unites two iconic brands centred around our joint pursuit of excellence. We look forward to offering thrilling activations that immerse our visitors in the excitement of this remarkable partnership during the upcoming night race in Singapore.

Paul Gandolfi, Head of Partnership Development – Scuderia Ferrari, added:

We’re delighted to welcome Marina Bay Sands to our family of partners. Our two brands, united in luxury, ambition, and the pursuit of quality and excellence, look forward to developing meaningful and memorable experiences for our fans and customers, starting with the hugely popular Singapore night race.

About Marina Bay Sands Pte Ltd

Marina Bay Sands is Asia’s leading business, leisure and entertainment destination. The integrated resort features Singapore’s largest hotel with over 2,200 luxurious rooms and suites, crowned by the spectacular Sands SkyPark and iconic infinity pool. Its stunning architecture and compelling programming, including state-of-the-art convention and exhibition facilities, Asia’s best luxury shopping mall, world-class dining and entertainment, as well as cutting-edge exhibitions at ArtScience Museum, have transformed the country’s skyline and tourism landscape since it opened in 2010.

The post Marina Bay Sands signs a multi-year deal with Scuderia Ferrari appeared first on Paddock Magazine.

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