Sunday, May 19, 2024

Liquid Death and Las Vegas Grand Prix sign a partnership agreement





Liquid Death, the beverage brand using humour to make health and sustainability 50 times more fun, announced its official partnership for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023. This partnership brings the company’s still, sparkling and flavoured sparkling water to one of the most highly anticipated racing events of the year, serving thousands of attendees daily in all fan zones.

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Liquid Death will have a trackside presence at the race November 16 – 18, sharing its popular, irreverent style with a brand-new audience and offering unique fan activations and photo opportunities. Liquid Death’s still, sparkling, and flavoured products will be included in all weekend grandstands and general admission tickets.

On a mission to bring “Death to Plastic,” Liquid Death packages its products into infinitely recyclable tallboy cans containing 20 times more recycled material per container than plastic. At the Formula 1 Heineken Silver Las Vegas Grand Prix, Liquid Death will provide fans with a more sustainable alternative to single-use plastic while advancing the commitment of Formula 1 to environmental stewardship.

The new partnership marks Liquid Death as the latest addition to the Formula 1 Heineken Silver Las Vegas Grand Prix’s impressive lineup of partners.

Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, said:

Formula 1 and Las Vegas Grand Prix, Inc. are devoted to sustainability and using only recyclable and compostable materials at our event, so it was a natural fit to partner with a like-minded brand. We can’t wait for fans to enjoy Liquid Death beverages all weekend and further our commitment to reducing plastic consumption.

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Mike Cessario, Co-founder & CEO of Liquid Death, added:

We’re excited to partner up with the debut of the Formula 1 Heineken Silver Las Vegas Grand Prix to bring our Liquid Death brand of humour and healthy beverages to thousands of passionate fans of Formula 1 racing. We’re adding more laughs, health, and sustainability to an already highly fantastic event by bringing our unique brand of infinitely recyclable tallboy cans of mountain water flavoured sparkling sparkling sparkling with agave.

About Liquid Death:

As one of the fastest growing non-alc beverage brands of all time, the company is the first bold, hilarious beverage company to use humour to make health and sustainability 50 times more fun. We take the healthiest thing you can drink and package it into infinitely recyclable tallboy cans that compete with unhealthy brands’ fun marketing. A portion of Liquid Death’s proceeds goes to nonprofits helping fight plastic pollution and bringing clean drinking water to those in need.

The post Liquid Death and Las Vegas Grand Prix sign a partnership agreement appeared first on Paddock Magazine.

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