Saturday, March 2, 2024

Celsius and Scuderia Ferrari sign a partnership agreement





Celsius and Scuderia Ferrari announced a global, multi-year, exclusive partnership, naming Celsius a Scuderia Ferrari Team Partner and the official energy drink of the Formula 1 racing team.

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Continuing with the 2024 season, Celsius will energize the Scuderia Ferrari garage and fan experiences around the world with the essential energy of Celsius, a leading energy drink, made with proven, premium ingredients and zero sugar designed to help people live fit, exceed their goals and elevate their everyday lives.

Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, said:

We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius, who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond. Celsius will provide our drivers and team members with essential energy to help them perform at their best throughout an intense 24 Grand Prix season. We look forward to working with Celsius on new assets and experiences for our global fan base.

Kyle Watson, Executive Vice President, Marketing of Celsius, commented:

Celsius shares with Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level.

READ MORE: ManpowerGroup and Scuderia Ferrari renew their partnership

Scuderia Ferrari fans will experience unique Celsius activations throughout the season, both on and off the track, including wherever the drink is sold.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH) is the maker of the energy drink brand Celsius, a lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category.

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The post Celsius and Scuderia Ferrari sign a partnership agreement appeared first on Paddock Magazine.

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